Why Salesforce Is a Growth Engine — by Partner Type
Salesforce is one of the most powerful ecosystems for partners to leverage right now because #Agentforce, #Data, and #AI fundamentally change how value is created, delivered, and monetized – and Salesforce has intentionally designed this shift to be partner-led. Here’s why it stands out. 1. #Agentforce Turns Partners into Builders of Autonomous Value With Salesforce […]
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Sword vs. Machine Gun: Why Channel Sales Has Entered a New Era
Look closely at the image. On one side, a king confidently strides forward with a sword—symbol of authority, tradition, and past victories. On the other, a modern machine gun is being calmly positioned—systematic, scalable, and brutally efficient. This image perfectly captures what’s happening in channel sales today. The Sword: Traditional Channel Thinking For decades, channel […]
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Alliance Management Is a Function — Not a Role
And Why #Monetizing the #Channel Must Be the North Star For years, alliance management has been treated as a role—hire an Alliance Manager, sign more partners, host quarterly check-ins, track certifications, and call it progress. But here’s the uncomfortable truth: Most alliance programs don’t fail because of a lack of partners. They fail because they […]
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Case Study: Databricks GTM Build-Out for a Global Digital Platform Led by CelerityHat
About the Customer A global digital platform and software engineering firm specializing in human-centered transformation. The company helps enterprises modernize cloud platforms, harness AI and analytics, and deliver exceptional digital customer experiences. Geographic presence: North America, APAC, and EMEA Scale: 5,000+ professionals Core strengths: Cloud modernization, data platforms, AI/analytics, and industry-specific digital solutions Partner Engagement […]
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Why Databricks Is a Revenue Accelerator (Not Just a Platform)
1. Databricks Sits at the Center of Enterprise Priorities Databricks is not a point solution. It’s where #data engineering, analytics, #AI/ML, and GenAI initiatives converge. Budgets tied to Databricks are usually: Strategic Multi-year Sponsored at the CIO / CDO / Head of Data level That means partners aren’t fighting for discretionary spend—they’re aligning to board-level […]
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The Art and Science of monetizing the channel
Technology leaders like Salesforce , Databricks , Snowflake , SAP SuccessFactors , Google Cloud , Microsoft , and Amazon Web Services (AWS) each have hundreds – sometimes thousands – of ISV and SI partners in their ecosystems. So the real questions are: How do you stand out? How do you consistently increase co-sell revenue? What […]
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