The Next Growth Frontier for SAP SuccessFactors Partners: Data & AI Ecosystems
SAP SuccessFactors has long been the system of record for workforce data — skills, performance, learning, and organizational insights. But the real opportunity begins when this data moves beyond HR and powers enterprise-wide decisions. With modern data platforms like Databricks and Snowflake , SAP SuccessFactors partners can now help customers transform workforce data into enterprise […]
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Data Monetization Strategy
Turning Data into Measurable Business Value in the AI Era In today’s digital economy, data is no longer just an operational byproduct — it is a strategic asset. Organizations that successfully monetize their data unlock new revenue streams, optimize costs, and gain a sustainable competitive advantage. Yet many companies sit on vast amounts of data […]
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From Ecosystem to Earnings
The Metrics That Matter Alliance OKRs Every CRO Should Track If you want Alliances to accelerate revenue—not just relationships—you must measure them the same way you measure Sales: pipeline quality, velocity, and bookings. Here’s a practical CRO-level OKR framework that high-performing companies use. 1. Partner-Sourced & Partner-Influenced Pipeline Why CROs Care Pipeline attribution shows whether […]
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Why ISVs and SIs Should Leverage the Snowflake Marketplace to Accelerate Growth
The Snowflake Marketplace has evolved from a distribution channel into a go-to-market accelerator for ISVs and SIs looking to scale faster, sell smarter, and align with where enterprise data and AI decisions are already being made. For #ISVs, the Marketplace offers immediate access to a large, active enterprise buyer base already consuming data and analytics […]
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From Ecosystem to Earnings (Part 1)
A CRO’s Perspective on How Alliance Teams Accelerate Qualified Pipeline and Revenue As a CRO, I don’t measure success by the number of partners signed, logos on a slide, or how many introductions were made. I measure success by qualified opportunities created, velocity improved, and revenue closed. At their best, Alliance teams are not a […]
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Why Salesforce Is a Growth Engine — by Partner Type
Salesforce is one of the most powerful ecosystems for partners to leverage right now because #Agentforce, #Data, and #AI fundamentally change how value is created, delivered, and monetized – and Salesforce has intentionally designed this shift to be partner-led. Here’s why it stands out. 1. #Agentforce Turns Partners into Builders of Autonomous Value With Salesforce […]
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Sword vs. Machine Gun: Why Channel Sales Has Entered a New Era
Look closely at the image. On one side, a king confidently strides forward with a sword—symbol of authority, tradition, and past victories. On the other, a modern machine gun is being calmly positioned—systematic, scalable, and brutally efficient. This image perfectly captures what’s happening in channel sales today. The Sword: Traditional Channel Thinking For decades, channel […]
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Alliance Management Is a Function — Not a Role
And Why #Monetizing the #Channel Must Be the North Star For years, alliance management has been treated as a role—hire an Alliance Manager, sign more partners, host quarterly check-ins, track certifications, and call it progress. But here’s the uncomfortable truth: Most alliance programs don’t fail because of a lack of partners. They fail because they […]
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Case Study: Databricks GTM Build-Out for a Global Digital Platform Led by CelerityHat
About the Customer A global digital platform and software engineering firm specializing in human-centered transformation. The company helps enterprises modernize cloud platforms, harness AI and analytics, and deliver exceptional digital customer experiences. Geographic presence: North America, APAC, and EMEA Scale: 5,000+ professionals Core strengths: Cloud modernization, data platforms, AI/analytics, and industry-specific digital solutions Partner Engagement […]
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Why Databricks Is a Revenue Accelerator (Not Just a Platform)
1. Databricks Sits at the Center of Enterprise Priorities Databricks is not a point solution. It’s where #data engineering, analytics, #AI/ML, and GenAI initiatives converge. Budgets tied to Databricks are usually: Strategic Multi-year Sponsored at the CIO / CDO / Head of Data level That means partners aren’t fighting for discretionary spend—they’re aligning to board-level […]
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