1. Introduction

CelerityHat LLC (“CelerityHat,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.celerityhat.com, interact with our services, or communicate with us, including via SMS/text messaging.

By accessing our website or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email address, phone number, company name, job title, and mailing address.
• Usage Data: IP address, browser type, pages visited, time spent on pages, referral URLs, and other diagnostic data collected through cookies and similar tracking technologies.
• Communications Data: Records of correspondence when you contact us via email, web forms, or SMS.
• Business Information: Industry, company size, partnership interests, and other information relevant to our services.
• SMS Opt-In Data: Mobile phone numbers and consent records when you opt in to receive SMS communications from CelerityHat.

3. How We Collect Information

We collect information through the following means:

• Directly from you when you fill out contact forms, register for events or webinars, download whitepapers, book a meeting, or subscribe to SMS communications.
• Automatically through your use of our website via cookies, web beacons, and analytics tools (e.g., Google Analytics).
• From third parties such as LinkedIn, CRM platforms, and marketing partners, in accordance with their respective privacy policies.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve our services and website.
• To respond to inquiries, schedule meetings, and provide customer support.
• To send marketing and promotional communications, including emails and SMS messages, where you have provided consent.
• To personalize content and offers based on your business interests and partnership needs.
• To process event registrations and deliver requested resources (e.g., whitepapers, datasheets).
• To comply with legal obligations and enforce our agreements.
• To analyze website usage and improve user experience.

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, our legal basis for processing your personal data includes:

• Consent: Where you have given us explicit consent to process your data (e.g., SMS opt-in).
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as marketing our services to professionals.
• Contractual Necessity: Where processing is required to fulfill a contract or take pre-contractual steps.
• Legal Obligation: Where processing is required to comply with applicable laws.

6. Sharing of Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Service Providers: Third-party vendors who assist us in operating our website, sending communications, hosting events, or providing analytics (e.g., HubSpot, Google, Zoom, Eventbrite).
• Business Partners: With your consent, we may share information with partner ecosystem companies (e.g., Salesforce, Snowflake, AWS, Databricks) in connection with joint marketing activities.
• Legal Compliance: If required by law, subpoena, or to protect the rights, property, or safety of CelerityHat, our clients, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience and analyze site traffic. Types of cookies we use include:

• Essential Cookies: Necessary for the website to function properly.
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.

You can control cookie preferences through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect website functionality.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. SMS opt-in consent records are retained for a minimum of four (4) years to comply with applicable telecommunications regulations. When data is no longer needed, we securely delete or anonymize it.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to certain exceptions.
• Opt-Out: Opt out of marketing emails at any time by clicking “Unsubscribe” in any email, or opt out of SMS messages by replying STOP.
• Data Portability: Request transfer of your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests.

To exercise your rights, contact us at: privacy@celerityhat.com

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, the right to opt-out of the sale or sharing of personal information (note: we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.

To submit a CCPA/CPRA request, contact us at: privacy@celerityhat.com

11. Data Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, access controls and authentication, regular security assessments, and employee training on data privacy best practices.

However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use caution when transmitting personal information online.

12. Third-Party Links

Our website may contain links to third-party websites, including partner ecosystem platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal information, we will take steps to delete it promptly.

14. International Data Transfers

CelerityHat is based in the United States. If you are accessing our services from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States or other countries. We take appropriate safeguards to ensure such transfers comply with applicable data protection laws, including the use of Standard Contractual Clauses where required.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically. Continued use of our website or services after changes constitutes acceptance of the updated policy.

16. Contact Us

For questions, concerns, or requests related to this Privacy Policy, please contact us:

CelerityHat LLC

Website: www.celerityhat.com

Email: privacy@celerityhat.com

LinkedIn: linkedin.com/company/celerityhat

SMS TERMS AND CONDITIONS

1. Program Description

CelerityHat LLC operates an SMS messaging program to communicate with clients, prospects, and partners regarding our Alliance Management as a Service (AMaaS) offerings, including updates on services, events, webinars, whitepapers, meeting reminders, and other business-related communications.

By opting into our SMS program, you agree to receive recurring automated and manually-sent text messages from CelerityHat at the mobile number you provided.

2. How to Opt In

You may opt into CelerityHat SMS communications through one or more of the following methods:

• Completing a web form on www.celerityhat.com and checking the SMS consent checkbox.
• Responding to a keyword prompt (e.g., texting JOIN or YES to a designated CelerityHat short code or long code number).
• Verbally or in writing during a business interaction with a CelerityHat representative, with documented confirmation.

Your consent to receive SMS messages is not a condition of purchasing any product or service from CelerityHat.

3. Message Frequency

Message frequency will vary based on your interactions with CelerityHat and the nature of your engagement. You may receive up to 4–8 messages per month. Message types may include:

• Event and webinar invitations and reminders
• New resource announcements (whitepapers, blog posts, case studies)
• Meeting confirmations and follow-ups
• Partnership opportunity updates
• Company news and announcements

4. Message and Data Rates

Message and data rates may apply. Rates are determined by your mobile carrier. CelerityHat is not responsible for any charges billed by your carrier. Please check with your mobile carrier if you are unsure about your plan’s messaging and data rates.

5. How to Opt Out

You may opt out of CelerityHat SMS communications at any time using any of the following methods:

• Reply STOP to any SMS message you receive from CelerityHat. You will receive a one-time confirmation message and no further messages will be sent.
• Email privacy@celerityhat.com with your mobile number and a request to be removed from SMS communications.

After opting out, you may receive a final confirmation text. No additional messages will be sent unless you re-opt in.

6. How to Get Help

For assistance with our SMS program, reply HELP to any SMS message from CelerityHat. You will receive a response with support information and contact details. You may also contact us directly:

• Email: privacy@celerityhat.com
• Website: www.celerityhat.com/contact-us/

7. Supported Carriers

CelerityHat’s SMS program is available on all major U.S. wireless carriers, including but not limited to AT&T, T-Mobile, Verizon, Sprint, Boost Mobile, MetroPCS, and US Cellular. Carrier support is not guaranteed for all carriers. CelerityHat is not responsible for delayed or undelivered messages.

8. Prohibited Uses

You may not use CelerityHat’s SMS program for any unlawful purpose or in violation of any applicable laws or regulations. CelerityHat reserves the right to cancel or suspend your access to the SMS program if you violate these Terms and Conditions.

9. Privacy and Data Use

Information collected as part of the SMS program, including your mobile phone number and opt-in consent, is governed by CelerityHat’s Privacy Policy (Part 1 of this document). We will not sell or share your mobile number with third parties for their marketing purposes.

Opt-in consent and opt-out records are retained for a minimum of four (4) years to comply with TCPA and applicable carrier requirements.

10. TCPA Compliance

CelerityHat’s SMS program is operated in compliance with the Telephone Consumer Protection Act (TCPA) and Federal Communications Commission (FCC) regulations. We obtain prior express written consent before sending marketing-related text messages and honor all opt-out requests promptly. Our messaging practices also comply with the CTIA Messaging Principles and Best Practices and applicable carrier guidelines.

11. 10DLC Registration

CelerityHat’s SMS messaging is conducted through registered 10-digit long code (10DLC) numbers in accordance with industry requirements set by the Campaign Registry (TCR) and major U.S. wireless carriers. Our messaging campaigns are registered with the appropriate campaign use cases to ensure deliverability and compliance.

12. Modifications to the SMS Program

CelerityHat reserves the right to modify, suspend, or discontinue the SMS program at any time with or without notice. We may also update these SMS Terms and Conditions periodically. Continued participation in the SMS program after changes are posted constitutes your acceptance of the updated terms.

13. Privacy policy :

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

14. Contact Information for SMS Program

For all SMS-related inquiries, opt-out requests, or support:

CelerityHat LLC

Email: privacy@celerityhat.com

Website: www.celerityhat.com/contact-us/