1. Introduction

CelerityHat Inc. (“CelerityHat,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.celerityhat.com, interact with our services, or communicate with us, including via SMS/text messaging.

By accessing our website or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

We may collect the following categories of personal information:

Contact Information: Name, email address, phone number, company name, job title, and mailing address.

Usage Data: IP address, browser type, pages visited, time spent on pages, referral URLs, and other diagnostic data.

Communications Data: Records of correspondence when you contact us via email, web forms, or SMS.

Business Information: Industry, company size, partnership interests, and other information relevant to our services.

SMS Opt-In Data: Mobile phone numbers and consent records when you opt in to receive SMS communications from CelerityHat.

3. How We Collect Information

We collect information through the following means:

• Directly from you when you fill out contact forms, register for events or webinars, download whitepapers, book a meeting, or subscribe to SMS communications.

• Automatically through your use of our website via cookies, web beacons, and analytics tools (e.g., Google Analytics).
• From third parties such as LinkedIn, CRM platforms, and marketing partners, in accordance with their respective privacy policies.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve our services and website.
• To respond to inquiries, schedule meetings, and provide customer support.
• To send marketing and promotional communications, including emails and SMS messages, where you have provided consent.
• To personalize content and offers based on your business interests and partnership needs.
• To process event registrations and deliver requested resources (e.g., whitepapers, datasheets).
• To comply with legal obligations and enforce our agreements.
• To analyze website usage and improve user experience.

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, our legal basis for processing your personal data includes:

• Consent: Where you have given us explicit consent to process your data (e.g., SMS opt-in).
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as marketing our services to professionals.
• Contractual Necessity: Where processing is required to fulfill a contract or take pre-contractual steps.
• Legal Obligation: Where processing is required to comply with applicable laws.

6. Sharing of Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Service Providers: Third-party vendors who assist us in operating our website, sending communications, hosting events, or providing analytics (e.g., HubSpot, Google, Zoom, Eventbrite).
• Business Partners: With your explicit consent, we may share general business contact information with partner ecosystem companies (e.g., Salesforce, Snowflake, AWS, Databricks) in connection with joint marketing activities.
• Legal Compliance: If required by law, subpoena, or to protect the rights, property, or safety of CelerityHat, our clients, or others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
• No mobile information, including SMS opt-in consent and mobile phone numbers, will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent records are not transferable and will not be shared with any third parties under any circumstances.

7. SMS Communications & Consent

When you opt in to receive SMS communications from CelerityHat, the following terms apply:

• Message Frequency: Message frequency varies based on your interactions with CelerityHat. You may receive up to 4–8 messages per month.
• Message & Data Rates: Message and data rates may apply. Please check with your mobile carrier for details on your plan.
• Opt-Out Instructions: You may opt out at any time by replying STOP to any SMS message from CelerityHat. You will receive a one-time confirmation, after which no further messages will be sent.
• Help: Reply HELP to any message or contact privacy@celerityhat.com.
• Data Sharing: No mobile opt-in data will be shared with third parties for any purpose.

For complete SMS terms, please review our SMS Terms and Conditions at www.celerityhat.com/sms-terms-and-conditions/.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience and analyze site traffic. Types of cookies we use include:

• Essential Cookies: Necessary for the website to function properly.
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.

You can control cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may affect website functionality.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. SMS opt-in consent records are retained for a minimum of four (4) years to comply with applicable telecommunications regulations (TCPA). When data is no longer needed, we securely delete or anonymize it.

10. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to certain exceptions.
• Opt-Out of SMS: Reply STOP to any SMS message from CelerityHat at any time.
• Opt-Out of Email: Opt out of marketing emails by clicking “Unsubscribe” in any email.
• Data Portability: Request transfer of your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests.

To exercise your rights, contact us at: privacy@celerityhat.com

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the CCPA and CPRA, including:

• The right to know what personal information is collected about you.
• The right to delete personal information.
• The right to opt-out of the sale or sharing of personal information (note: we do not sell personal information).
• The right to non-discrimination for exercising your privacy rights.

To submit a CCPA/CPRA request, contact us at: privacy@celerityhat.com

12. Data Security

We implement industry-standard measures to protect your personal information, including:

• SSL/TLS encryption for data in transit.
• Access controls and authentication protocols.
• Regular security assessments.
• Employee training on data privacy best practices.

No method of transmission over the internet is 100% secure. We encourage caution when transmitting personal information online.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal information, we will take steps to delete it promptly.

15. International Data Transfers

CelerityHat is based in the United States. If you are accessing our services from outside the US, your information may be transferred to, stored, and processed in the United States or other countries. We take appropriate safeguards, including Standard Contractual Clauses where required.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised “Last Updated” date. Continued use of our website or services after changes constitutes acceptance of the updated policy.

17. Contact Us

For questions, concerns, or requests related to this Privacy Policy, please contact us:

CelerityHat Inc.

Website: www.celerityhat.com

Email: privacy@celerityhat.com

LinkedIn: linkedin.com/company/celerityhat